2020 Cal Anderson Park
Seattle, Washington
Design Achievement
The Cal Anderson 2020 Park Project is an initiative aimed at engaging the public in the process of receiving and addressing potential design and programming interventions for Cal Anderson Park. The recent protests have prompted park departments and organizations across the country to reevaluate the assumptions, language, and designs of public spaces. Cal Anderson Park presents an opportunity to address these issues and provide a platform for individuals whose voices have previously been unheard or marginalized. Seattle Parks and Recreation is committed to implementing both immediate action items and long-term goals that aim to enhance the park's sense of belonging, promote the well-being of individuals and the environment, and foster a strong and supportive community.
Scope Summary
DLR Group was assigned the responsibility of creating a fresh identity for the program, aiming to enhance its visibility and recognition within the community. The deliverables for this undertaking encompassed an identity mark, a brand guide, potential branded merchandise such as shirts, hats, and bags, as well as a concise website. DLR Group fulfilled the role of providing brand development services for the project.
For more information about this forward-thinking project please visit www.2020calandersonpark.com
